What is Gross National Happiness

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Gross National Happiness

The concept of gross national happiness (Dzongkha: རྒྱལ་ཡོངས་དགའ་སྐྱིད་དཔལ་འཛོམས་; Wylie: rgyal-yongs dga'a-skyid dpal-'dzoms) or "GNH" was developed in an attempt to define an indicator that measures quality of life or social progress in more holistic and psychological terms than gross domestic product (GDP).

• The term was coined in 1972 by Bhutan's former King Jigme Singye Wangchuck, who has opened Bhutan to the age of modernization, soon after the demise of his father, King Jigme Dorji Wangchuk. He used the phrase to signal his commitment to building an economy that would serve Bhutan's unique culture based on Buddhist spiritual values. At first offered as a casual, offhand remark, the concept was taken seriously, as the Centre for Bhutan Studies, under the leadership of Karma Ura, developed a sophisticated survey instrument to measure the population's general level of well-being.

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